Hej! 👋

My name is Ulrik!

I'm an interaction designer, currently working on transforming insurance tools to become more transparent and user-friendly at Tia Technology.

I enjoy designing for the obvious and believe we should become closer to our surroundings by designing technology for people that interacts with the physical space in favor of the digitial.

Work experience

Since 2011, I've designed digital and physical products with great people, organizations and companies. Here's a highlight:

Huge Lawn Software
Jun 2011 — May 2012
UI/UX designer on several app projects for Vestas, Egmont and Skallerup Klit
Aug 2012 — Nov 2013
UI/UX designer on apps, including two major versions of File Manager Pro and Circles Smartwatch Face
Aalborg University
Aug 2012 — Nov 2013
UI/UX design, co-creation and user testing for mobile prototypes in the research group Human Centred Health Informatics & Participation (CHIP)
Sep 2016 — Feb 2018
Community-centered fintech startup. Acquired by TIA Technology in February 2018.

- UI/UX, research and testing of a web platform for buying/creating insurance packages, managing digital communities and cash-back incentives.

- Physical and digital marketing material, style guides, slide decks, videos, t-shirts, stickers
Tia Technology
Feb 2018 — Present
UI/UX and design systems for enterprise, commercial and private insurance software.


B.Sc Interaction Design at Aalborg University
Sep 2014 — Jun 2017
Bachelor thesis in collaboration with The LEGO Group
M.Sc Interaction Design at Aalborg University
Sep 2017 — Jun 2018
Master thesis in collaboration with Volkswagen AG

Design skill set

I'm experienced in utilizing participatory design methods combined with years of experience in UI design and Hi-Fi prototyping to deliver work that enables exploration, iteration or implementation.

Sketch, Figma, Photoshop
Zeplin, Abstract
Webflow, ProtoPie, Principle, Whimsical, After Effects
UI mockups
Lo- and Hi-Fi prototyping
User interviews
Contextual inquiry
Usability testing
Affinity diagramming
Research through Design
Interaction Design Life Cycle
Design Sprints
Grounded Theory

Research articles